Case study: Sales Lead Generation Outsourcing
Our customer, a big fitness firm based in the USA, wanted to increase their collaboration with other brands and influencers of their reach. We helped them reach their target people through a dedicated sales lead generation team. sales lead generation outsourcing
Our client was having launch of a new event and they wanted to create outreach to their target companies (b2b leads) and influencers who would promote their product.
We managed this enormous task into some small pieces as below
- Generating list of companies who are in synchronization with our client , we sent them a persuasive mail for our client’s upcoming launch and if they want to collaborate with us.
- List building of podcasts who focus on fitness and health , we sent them a detailed description mail about our client’s new product launch and see if they want to feature our client representatives as guests on their talk show.
- Generating a list of influencers on Instagram and YouTube who could create awareness about upcoming product launch.
- We reached out to potential audience who might be interested in this product by direct DM on Instagram and Email.
- We created team of 2 dedicated people who would do all the business sales lead generation and emailing.
As part of this sales lead generation outsourcing campaign we did following things
- Contacted 300 podcasts via email and Instagram DMs.
- Found business contact of 300 companies who have product that could be cross sold with client’s products.
- Found out approx. 400 Instagram influencers who could promote client’s fitness products.
- Found out 600 profiles on Instagram who could be potential clients and contacted them one by one via DMs and post comments.
Client review :
Excellent work on Sales lead generation part! Delivered exactly as promised, very accurate and on time.